In Paul’s letter to the Corinthians, he compared the many believers as one in Christ to the many parts of one human body. So it is with a brand. There are many expressions of OM, but there is one voice. This voice is the unifying tone and character by which others may identify OM. The resources below are foundational tools that may be used to help guide the essence of the OM voice in unified mission.


What do we stand for?

Our Positioning and Essence Guide helps define the way we teach, love, inspire, equip and disciple others. These are the core truths that define us and keep our daily activities aligned with our mission.

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How do we express ourselves?

Our Personality Guide describes the nature of our organisation and the tone of our public messaging. It helps every person on our OM team contribute to one, unified voice, showing love for God and love for all humanity.

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What makes our brand?

Why are we here? Where are we headed? How should OM make people feel? Our Brand Components Guide offers a concise overview of OM and why global unity is vital to building and protecting our OM brand.

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How can we be relevant?

Our Brand Narratives Guide is a helpful conversational tool. It includes nine scripts designed to equip you with an understanding of some of the most common Christian perspectives throughout the world so you are prepared to present OM’s mission and message in a way that deeply connects.

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No one lights a lamp and puts it in a place where it will be hidden, or under a bowl. Instead they put it on its stand, so that those who come in may see the light.

Luke 11:33 (NIV)