Complete Style Guide
The Complete Style Guide is an all-in-one source for how the OM brand should be reflected in written works, photography, graphic design, videography, and digital spaces. Ensuring the OM brand remains consistent at every touch point is vital to preserving and advancing OM’s mission. Therefore, we ask that this guide be consistently referred and adhered to.
Individual Style Guide Resources
To access specific elements within the Complete Style Guide, select from the individual resource downloads below.
Messaging Style Guide
Stories from the field are one of the most effective ways to invite people to join our mission. This style guide breaks down the three key elements of a strong story, along with foundational truths that should be reflected in every OM written work.
Fundamentals Style Guide
Consistent graphic design serves OM well by making the organisation feel familiar and inspirational. From the logotype and colour palette to typography and graphic elements, this guide will help designers present OM as a distinctive, God-honouring brand.
Visual Style Guide
What types of photographs and videos best represent OM? What are some tips for interacting with different cultures while capturing images and footage? This guide helps visual storytellers—photographers and videographers—produce work that supports the OM brand.
Writing Style Guide
Journalists, copywriters and translators all have the shared responsibility of capturing truthful, illuminating stories and sentiments from people all over the world, then sharing them with the utmost care and integrity. This guide balances the art and science of effectively crafting language.
Social Media Style Guide
Without question, social media has the potential to reach into the farthest corners of the world with OM’s message of love and hope. This poses a great opportunity and an even greater responsibility. This guide provides direction for personal and market-level social media management.
Web Style Guide
What are the building blocks of a strong website that supports the global portfolio of OM-branded web properties? From user experience tips to accessibility musts, this guide provides an inside look at OM’s best practice recommendations for creating well-designed sites.