Style

From photos, stories and videos captured in the field, to websites, social media channels and marketing pieces, OM’s presence and brand should be a reflection of Jesus’ character at every turn. We treat everyone with kindness and compassion, we show humility and respect, and we always act in love. The style guides below were created to help inform the work of those responsible for presenting OM to the world.

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Complete Style Guide

The Complete Style Guide is an all-in-one source for how the OM brand should be reflected in written works, photography, graphic design, videography, and digital spaces. Ensuring the OM brand remains consistent at every touch point is vital to preserving and advancing OM’s mission. Therefore, we ask that this guide be consistently referred and adhered to.

LOGIN TO DOWNLOAD THE COMPLETE STYLE GUIDE HERE

Individual Style Guide Resources


To access specific elements within the Complete Style Guide, select from the individual resource downloads below.

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Messaging Style Guide

Stories from the field are one of the most effective ways to invite people to join our mission. This style guide breaks down the three key elements of a strong story, along with foundational truths that should be reflected in every OM written work.

LOGIN TO DOWNLOAD THE MESSAGING STYLE GUIDE HERE

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Fundamentals Style Guide

Consistent graphic design serves OM well by making the organisation feel familiar and inspirational. From the logotype and colour palette to typography and graphic elements, this guide will help designers present OM as a distinctive, God-honouring brand.

LOGIN TO DOWNLOAD THE FUNDAMENTALS STYLE GUIDE HERE

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Visual Style Guide

What types of photographs and videos best represent OM? What are some tips for interacting with different cultures while capturing images and footage? This guide helps visual storytellers—photographers and videographers—produce work that supports the OM brand.

LOGIN TO DOWNLOAD THE VISUAL STYLE GUIDE HERE

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Writing Style Guide

Journalists, copywriters and translators all have the shared responsibility of capturing truthful, illuminating stories and sentiments from people all over the world, then sharing them with the utmost care and integrity. This guide balances the art and science of effectively crafting language.

LOGIN TO DOWNLOAD THE WRITING STYLE GUIDE HERE

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Social Media Style Guide

Without question, social media has the potential to reach into the farthest corners of the world with OM’s message of love and hope. This poses a great opportunity and an even greater responsibility. This guide provides direction for personal and market-level social media management.

LOGIN TO DOWNLOAD THE SOCIAL MEDIA STYLE GUIDE HERE

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Web Style Guide

What are the building blocks of a strong website that supports the global portfolio of OM-branded web properties? From user experience tips to accessibility musts, this guide provides an inside look at OM’s best practice recommendations for creating well-designed sites.

LOGIN TO DOWNLOAD THE WEB STYLE GUIDE HERE

For in him all things were created: things in heaven and on earth, visible and invisible, whether thrones or powers or rulers or authorities; all things have been created through him and for him. He is before all things, and in him all things hold together.

Colossians 1:16-17 (NIV)